After a flurry of excitement over what appeared to be a grand return from Nintendo to CES after 16 years, the company is actually only going to be there for closed-door meetings. It won't be exhibiting anything at all.
After the emergence of video game-specific trade shows, Nintendo has avoided the costly and burdensome Consumer Electronics Show, which is the largest trade show in the world and makes it difficult for any single company to stand out.
However, the official "exhibitor" list for CES 2011 showed Nintendo as a participant, a move that seemed to be cataclysmic given the company's reluctance to go to the show for so long. After all the buzz it received, the Consumer Electronics Association, which organizes CES, had to issue a statement.
"CEA erroneously included Nintendo of America (Nintendo) on a list of companies exhibiting on the show floor at the 2011 International CES. Nintendo has contracted for meeting room space at the 2011 CES, but will not be exhibiting on the show floor. CEA regrets the error," said the organization in a press release.
Of course, this is still somewhat of a story, because Nintendo hasn't even been at CES to conduct meetings for several years.
With Nintendo's plan to release the 3DS early next year, the timing of CES happens to work out for the company. It would be too late to wait for the big video game shows, so it's almost as if Nintendo got stuck there.