I predicted that Nintendo would sell a lot of Wii consoles on Black Friday with the $50 gift card deals offered for instance from Amazon. And here comes the confirmation already. Nintendo just announced that they have sold 600,000 Wii consoles in the Black Friday week from Nov 21st to Nov. 27th.
“U.S. shoppers bought about 9,000 Nintendo hardware systems nonstop for every hour of every day during the week of Black Friday,” said Nintendo of America President Reggie Fils-Aime. “For the past several years, consumers have decided that Nintendo defined both top value and all-inclusive entertainment, and that sentiment continues again at the start of this shopping season.”
To put the 600,000 in perspective. According to the NPD Group October Video Game Sales numbers, the Wii sold only 232,000. The Xbox 360 and the Sony PS3 out sold the Wii in October. I do not think this will happen in November. Xbox 360 sales will be strong, but I predict that Microsoft will not get close to what Nintendo has achieved in November.
As said before Nintendo's biggest weapon against Kinect for Xbox 360 and Playstation Move is the price. The cost for a Wii hardware bundle was down to $150 during Black Friday including the red Wii with Mario Bros as bonus.
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The Wii sales numbers were only beaten by the Nintendo DS. According to Nintendo's estimates the Nintendo DS sold 900,000 units in the Black Friday week. Nintendo released on Black Friday two new Nintendo DSi colors with a bonus game that apparently sold really well.