One of the fist things I noticed when I moved from my old iPhone 3GS to the new iPhone 4 was the huge increase in the quality of the screen on the phone. The new iPhone 4 screen is much sharper and looks much better than the screen on the older iPhones did. The quality of the screens used on smartphones and tablets are one of the areas where technology is significantly improving the experience users get with the devices.
Samsung Mobile Display is one of the heavy weights in the mobile display industry and has a large chunk of the market. Many of the screens used on popular devices come from SMD. The company has unveiled a new screen tech today called Super PLS. PLS stands for Plan to Line Switching and in the photos SMD offers showing the Super PLS screen alongside an IPS screen you can easily see how much better the PLS offering is in colors and brightness.
There are many significant improvements with the Super PLS screens like a 100% improvement in viewing angles. The new Super PLS screen is also 10% brighter than IPS screens. One significant key to the new Super PLS screen tech is that despite the improved functionality, the screen is 15% cheaper to make than existing screens.
SMD notes that it holds about 30 patents that relate to the screen technology. The company may be the only providers with the tech, or it could choose to license the tech to other makers as well. SMD plans to enter mass production of Super PLS screens in Q1 2011. The screen will support up to WXGA resolution and will be offered in sizes appropriate for the smartphone and tablet markets.