ISP and domain name registrar Go Daddy unveiled today that one of their two Super Bowl 2011 ads will promote the new .CO domain. As reported Go Daddy has purchased two spots for the Super Bowl XLV. We already have seen a Sneak Peek of one of the Go Daddy Super Bowl ads starring Danica Patrick and Jillian Michaels. Jillian Michaels and Danica Patrick will appear dressed up as sexy Super Heroes called the Super Go Daddy Girls. If this ad is promoting the .CO domain is not clear yet.
The .CO Go Daddy Super Bowl 2011 Ad will be "GoDaddy-esque" - meaning it will have lots of skin and college humor.
The company behind the new .CO domains is .CO Internet S.A.S. Since its July 20 launch, more than a half million .CO domain names have been registered. It will be interesting to see what kind of spike in .CO registrations the Super Bowl Ad will trigger. Go Daddy Super Bowl Ads have been extremely successful in luring Super Bowl viewers to log on to the web and visit GoDaddy.com to watch web only version of their sexy Super Bowl ads. If this method will also translate in huge numbers of .CO registrations remains to be seen.
"We think this new commercial will do for the dotCO domain what our first Super Bowl commercial did for Go Daddy," said Go Daddy CEO and Founder Bob Parsons. The outspoken CEO is the mastermind behind Go Daddy's wildly successful Super Bowl campaigns. Over the last six years Go Daddy's ads helped take the domain name registrar from a 16% market share of new domain names in 2005 to its dominating 50% market share today.
Just like last year, I4U News will be featuring again the Super Bowl for Geeks Guide. Of course the Super Bowl 2011 for Geeks Guide will be all about the Super Bowl Commercials and not the big game. The Super Bowl XLV will take place in the Dallas Cowboys stadium on February 6th 2011.