Panasonic's Avatar Blu-Ray 3D Exclusivity Is Until 2012

Not cool for everyone else

Dec 15 2010, 7:44am CST | by Mark Raby

If you really want to see Avatar in 3D on your snazzy new 3D TV, but for some reason your TV isn't made by Panasonic (perish the thought!) then you'll have to either dole out a lot of money or sit around and wait a while...

That's because Panasonic ponied up a whole lot of money to get the exclusive distribution rights of the Blu-ray 3D version of James Cameron's masterpiece. In return, the studio didn't have to worry about the cost of production and gets to test the waters for free. But that's not sitting too well with people who own a Samsung or Sony 3D set.

The deal had previously only been mentioned as a limited arrangement, and it was confirmed that Avatar Blu-ray 3D would be available to buy standalone at some point in the future.

According to AV Zombie, that date has now been confirmed as February 2012.

So if you don't have a Panasonic 3D TV, but have one from another manufacturer, here are your options:

- Buy the Panasonic 3D starter kit for $400. This contains a Panasonic Blu-ray player and two paird of Panasonic 3D glasses. The glasses will be useless to you since they only work on Panasonic TVs, but the Blu-ray player is universal.

- Go on Ebay and hope to find a legitimate copy of Avatar on Blu-ray 3D for as low as $100

- Wait until February 2012. By then, people will have forgotten about Avatar.

This idea of manufacturer exclusivity for Blu-ray 3D seems to be dying off quickly. Samsung had a similar deal with Dreamworks and has been offering exclusive bundles with Monsters vs Aliens and the Shrek movies, but most studios are now opting to release their Blu-ray 3D titles directly to retailers.

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.