If you're a relatively unknown tech company, it's hard to get noticed at the ginormous conglomeration of business that arrive in Las Vegas for CES. But if you happen to have "3D" in your name, you'll probably get a nice little bump.
And that's the case with Marchon 3D. The company, though it hasn't launched any products yet, wants to become the defining leader in 3D eyewear.
In fact, 3D glasses are on the top of our watch list for CES. In 2010, if you wanted to buy a pair of glasses for your 3D TV set, you were pretty much forced to buy the meager selection from whatever manufacturer your TV was from.
That's probably going to change in a big way next year, as third-party 3D glasses are now stepping into the market.
As for Marchon, it claims its glasses are different than anyone else's by "combining base curve lenses, superior optical performance, comfort and style."
Marchon 3D will be on the main exhibiting floor of CES, and its CES slogan is "Ahead of the Curve." It's not telling anything more than that, but we'll be watching it.
Universal 3D glasses are what the industry needs right now, so this is the kind of hot stuff that will stand out next month. Expect offerings not only from Marchon but several other companies as well, ranging from those who specialize in sunglasses to more tech-centric firms.