360° Coverage MyTouch 4G Ad Disses, Mocks Verizon iPhone & AT&T iPhone
MyTouch 4G Ad Disses, Mocks Verizon iPhone & AT&T iPhone
Oh snap
Jan 13 2011, 11:29am CST | by Mark Raby
Everyone's in such a tizzy over the new Verizon iPhone. AT&T and Verizon are making headlines all over the world. So what's left for the other carriers to do? Make fun of the situation, of course.
There's a new ad from T-Mobile, reminiscent of the legendary "I'm a Mac" commercials from a few years ago. Instead of a PC and a Mac, there are two actors representing the T-Mobile MyTouch 4G and the iPhone 4.
Then there are two nearly-identical characters portraying Verizon and AT&T.
"How do you tell them apart? Does one of them have nationwide 4G like me?" asks the MyTouch 4G. "Nope, I'm pretty much slow with either one," replies the iPhone 4.
The ad then goes to tout T-Mobile's entry-level $10/month data plan, and its claim to have America's largest 4G network.
It's a smart commercial that downplays the importance of the iPhone altogether, and instead emphasizes how 4G is really what matters these days. Indeed, neither the AT&T or Verizon iPhones have 4G capabilities.
And when it comes to the 4G race, Sprint has the biggest reputation right now but T-Mobile is working day and night, hoping its theoretically faster next-gen network can bump it up from the fourth-place market share slot.
The new iPhone mocking ad is expected to start playing on TV next week, but T-Mobile has already uploaded it to its official Youtube channel. Here it is:
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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.
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