Mercedes-Benz will for the first time advertise during the Super Bowl. The Mercedes Super Bowl XLV ad is not known yet, but the German car maker already launched in December an elaborate Twitter campaign to lead up to their Super Bowl commercial.
The Mercedes Benz Tweet Race is using both Facebook and Twitter as platform. Mercedes calls the online competition the world's first Twitter-fueled race. Now Mercedes-Benz announced four teams that will compete in the race.
The four two-person driving teams will drive specially equipped 2011 Mercedes-Benz vehicles – each embarking separately from Chicago, Los Angeles and New York and Tampa -- on February 2 and converging on February 4 at Cowboys Stadium outside Dallas, Texas. Competing for a pair of all-new 2012 C-Class Coupes, teams will have the help of Twitter–savvy celebrities, who, in the role of Team Coach, will rally online support for their assigned teams and raise money for charity in the process.
Out of a field of nearly 2,000 candidates who applied for the Tweet Race through the Mercedes-Benz USA Facebook Page, four drivers -- each riding with a co-driver of their choosing -- were selected based on a combination of social-media prowess, personality and other intangibles that promise to make the race engaging and entertaining to followers. In a random drawing, each driving team was then assigned a city to start from and a Mercedes-Benz vehicle to match.
The celebrity team coaches include Serena Williams, Rev Run, Nick Swisher and Pete Wentz.
Since each team's progress is "fueled" by Twitter activity during the race, members of these four driving teams will spend the next three weeks mobilizing their Twitter followings, adding more to their ranks, and urging people to join their team on the Mercedes-Benz USA Facebook Page -- featuring a special section through which people can learn about Tweet Race teams, pick a team to support, and ultimately follow the race in real time. Supporters who officially join a team before the race begins are automatically be entered to win a VIP trip for two to the Mercedes-Benz sponsored event of their choice -- 2011 US Open, Mercedes-Benz Fashion Week in September 2011 or the 2011 PGA Championship -- if their team wins.
Once the race starts on February 2, the driving teams will depart from their respective locations and attempt to generate as much Twitter activity, or "Tweet Fuel" as possible for their journey to Dallas. Over a three-day period, they will earn points not only for collecting Tweet Fuel, but for their performance on a series of social media-related challenges they will face along the way. The team that reaches the Finish Line with the highest total score will be declared the winner, and the driver and co-driver will each receive an all-new 2012 C-Class Coupe -- which will debut later this year. More details about the Tweet Race can be found on this Facebook page.
Just like last year, I4U News will be featuring again the Super Bowl for Geeks Guide. Of course the Super Bowl 2011 for Geeks Guide will be all about the Super Bowl Commercials and not the big game. The Super Bowl XLV will take place in the Dallas Cowboys stadium on February 6th 2011.
For a list of the current official and rumored Super Bowl ads for 2011 check out our Super Bowl Ads 2011 Guide. See also our Super Bowl XLV Facts and Times Guide.