Verizon's "New Every Two" Upgrades Coming To An End

Just ahead of the iPhone launch

Jan 14 2011, 6:35pm CST | by Mark Raby

Verizon hasn't changed its upgrade discount policy for more than 10 years, but now just weeks away from the launch of the Verizon iPhone, the company suddenly decides to pull the plug on it.

Verizon isn't detailing what the new program will be, but assures anyone who buys a phone before January 16 will still be eligible for the long-advertised upgrade deals.

The previous program allowed customers to get a new phone for $30 to $100 off the price without needing to extend their service contract.

"Customers who sign up for plans before Jan. 16 will be grandfathered in to the ‘New Every Two’ program so they can use it one more time," confirmed Verizon spokesperson Chuck Hamby in an interview with The Star-Ledger. Hamby had a busy day yesterday answering questions about the news.

One thing he couldn't say, though, is what upgrades will be like.

Surely this can't be a coincidence, coming just days after Verizon announced the impending availability of the iPhone 4. The carrier is obviously looking at big ways to change its brand due to that announcement.

The new upgrade program is "still going to have plenty of value in it, it will just be simpler to understand," said Hamby, but nothing more than that.

However, for those who are already Verizon customers and looking to get the iPhone 4, their existing upgrade credits will be applicable.

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.