Facebook Reaches More Global Mobiles With New App

All your feature phones are belong to Facebook

Jan 20 2011, 4:00pm CST | by Mark Raby

Facebook Reaches More Global Mobiles With New App

Facebook apps on Android, Blackberry, and iPhone are very popular in the US, but the rest of the world, where smartphones aren't as prevalent, have had to use a crappy Web-based version...until now.

The new "feature phone" app, which is designed for phones that can access the Web but only have limited connectivity, looks almost like a smartphone app. But it runs with barely any online data transfer and gives users as much info on one screen as possible.

The app was created with other areas of the world in mind, where smartphones are not nearly as prevalent as in the US but Facebook is.

"The Facebook for Feature Phones app works on more than 2,500 devices from Nokia, Sony Ericsson, LG and other manufacturers, and it was built in close cooperation with Snaptu," wrote Facebook mobile guru Mark Heynen in a company blog.

Among all cell phone users in the world, feature phones make up about 79% of the market. Smartphones have a significantly smaller share but a high concentration in the richest parts of the world like the US, Japan, and Europe.

Nevertheless, Facebook's only way to grow further is to increase its presence in all parts of the globe so this latest app is a step in that direction.

Via WSJ

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.