Audi revealed today details of the Audi Super Bowl 2011 Ad. As reported earlier Audi will feature the Audi A8 in the commercial. Audi already launched a Super Bowl companion ad based on the children book Goodnight moon.
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The Audi Super Bowl 2011 Ad is titled "Release the Hounds." and will air during the first quarter and last for 60 seconds. The Audi ad will feature an irreverent, satirical overtone and follow two well-dressed inmates as they attempt to break out of a luxury prison. Challenging viewers to re-think luxury, the ad will humorously feature a number of elements that recall the heyday of old luxury and will culminate with an unforgettable and comical cameo at the end. This sounds like the Audi Super Bowl ad will not be that boring after all. The companion ad has put me to sleep.
The past three years Audi has delivered highly-rated spots, including last year's "Green Car" ad featuring the Audi A3 TDI. The 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the dual message that luxury is evolving. The 2008 Audi spot delivered a parody of the movie "The Godfather" and signaled that the brand was ready to challenge the perceived luxury leaders by "putting luxury on notice."
Sister brand Volkswagen also already revealed details about their two Super Bowl Ads. Both of them are very promising too.
Just like last year, I4U News will be featuring again the Super Bowl for Geeks Guide. Of course the Super Bowl 2011 for Geeks Guide will be all about the Super Bowl Commercials and not the big game. The Super Bowl XLV will take place in the Dallas Cowboys stadium on February 6th 2011.
For a list of the current official and rumored Super Bowl ads for 2011 check out our Super Bowl Ads 2011 Guide.
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See also our Super Bowl XLV Facts and Times Guide.