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Mercedes-Benz Super Bowl Tweet-Fueled Race is underway in the Real World

Feb 3 2011, 7:31am CST | by , in News | Super Bowl

Mercedes-Benz Super Bowl Tweet-Fueled Race is underway i the Real World
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The Mercedes Benz Tweet Race is using both Facebook and Twitter as platform. Mercedes calls the online competition the world's first Twitter-fueled race. Four two-person teams have left from one of four cities — Chicago, Los Angeles, New York, and Tampa — and head to Dallas in custom-outfitted Mercedes-Benz vehicles, relying on Tweets to get them to the finish line. You can follow and support the teams on the Tweet Race page via an interactive map.

With Dallas as the end goal on February 4, each team is attempting to generate as much Twitter activity, or "Tweet Fuel," as possible along a 1,500-mile route over the next three days. The teams can pick up extra points by engaging their followers in social-media-related challenges throughout the journey. The team that reaches the finish line with the highest total score will be declared the winner.  The prize for the driver and co-driver:  an all-new 2012 C-Class Coupe which will debut later this year.

To help rally online support, each team has the help of a Twitter–savvy celebrity coach – Serena Williams, Pete Wentz, Nick Swisher and Rev Run – who are also raising funds for charities in the process.

Consumers that support one of the four teams stand a chance to win a V.I.P. trip for two to a Mercedes-Benz sponsored event of their choice, should that team emerge victorious: the 2011 US Open, Mercedes-Benz Fashion Week in September 2011 or the 2011 PGA Championship. By participating in the race on Twitter, followers also put themselves in the running for one of 20 Tweet Race MVT (Most Valuable Tweeter) Awards that come with an exclusive Mercedes-Benz luggage set.

Mercedes-Benz will also air an elaborate 60 second Super Bowl commercial. Check out this behind the scenes video.

Just like last year, I4U News will be featuring again the Super Bowl for Geeks Guide. Of course the Super Bowl 2011 for Geeks Guide will be all about the Super Bowl Commercials and not the big game. Watch the first 2011 Super Bowl Ads now.
The Super Bowl XLV will take place in the Dallas Cowboys stadium on February 6th 2011.
For a list of the current official and rumored Super Bowl ads for 2011 check out our Super Bowl Ads 2011 Guide.

See also our Super Bowl XLV Facts and Times Guide.

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