Filed under: News | Super Bowl
Feb 4 2011, 7:06am CST | by Luigi Lugmayr
The NFL (National Football League) today announced to air two TV commercials during the Super Bowl 2011. You would think that the NFL gets enough exposure through the game itself, but apparently they want to give back to the fans with entertaining Super Bowl ads. The NFL Super Bowl ads include a 60 seconds and a 30 second spot.
"The Super Bowl has become America's appointment television from coast to coast and generation to generation," said Mark Waller, Chief Marketing Officer of the NFL. "We wanted our advertising to entertain and thank NFL fans, the best fans ever."
The main NFL Super Bowl ad is called "American Family" that celebrates the entertainment and pop culture phenomenon the Super Bowl has become. It features the greatest collection of television talent ever assembled, over 40 stars, living and dead, who graced nearly 20 of the most famous, popular shows of the last several decades.
Many of America's favorite stars from Alf, Beverly Hills 90210, Happy Days, The Brady Bunch, Cheers, The Dukes of Hazard, Family Matters, Full House, Seinfeld, GLEE, How I Met Your Mother, Modern Family, Family Guy, The Simpsons, The Office, Sesame Street, The Golden Girls and The Sopranos make cameos. Damn, we have to update your Super Bowl Ad Celebrity List with lots of new names.
This NFL Super Bowl commercial is a montage of quick cuts as America's most beloved TV family gathers, and the anticipation builds, for the big game. The creative twist, and pay-off for the viewers, is that every scene has been contemporized with today's NFL branding. The Sopranos wear Jets jerseys; the Fonz taps a flat-screen TV playing Fox Sports, Norm enters Cheers with New England Patriots gear. A simple slate ends the spot with the message "Best. Fans. Ever," the NFL logo, and one more surprise. The commercial will air in the third quarter of the game.
The second NFL Super Bowl ad is titled Gadget. The ad features a young NFL fan effortlessly accessing the NFL content on NFL-owned media platforms across the entire year. While watching NFL Network on his flat-screen TV, he grabs it off the wall as it morphs into his tablet, where he watches coverage of the NFL Draft. From there his tablet changes into his laptop, where he visits NFL.com for Fantasy news and video highlights. Then his laptop morphs into his mobile device, where he watches NFL Network's NFL RedZone channel.
Just like last year, I4U News will be featuring again the Super Bowl for Geeks Guide. Of course the Super Bowl 2011 for Geeks Guide will be all about the Super Bowl Commercials and not the big game. Watch the first 2011 Super Bowl Ads now.
The Super Bowl XLV will take place in the Dallas Cowboys stadium on February 6th 2011.
For a list of the current official and rumored Super Bowl ads for 2011 check out our Super Bowl Ads 2011 Guide.
See also our Super Bowl XLV Facts and Times Guide.
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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years
experience in the technology field to the ever evolving and exciting
world of gadgets. He started I4U News back in 2000 and evolved it into
vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.
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