Filed under: News | Super Bowl
Feb 5 2011, 7:46am CST | by Luigi Lugmayr
Chrysler is set to land a big splash with their Super Bowl 2011 commercial on Sunday. As reported yesterday, Chrysler will air an unprecedented 2 minute long Super Bowl commercial that will likely have an appearance of rapper Eminem in it. The Detroit Free Press has just released a report that Chrysler will promote the new 2011 Chrysler 200 in their epic Super Bowl commercial.
Update:
Watch the Chrysler Super Bowl Commercial 2011 now. It is 2 minutes long, but awesome.
The Chrysler 200 is a mid-sized car and Chrysler wants to position it as a luxury choice. Chrysler most likely tries to connect Detroit and Eminem to establish an image of being real and close to the roots.
It is very risky to run a 2 minute commercial. The ad needs to keep the audience captivated for a very long time. The Chrysler Super Bowl commercial needs to draw viewers in and keep them watching. If it is at any point boring the Super Bowl viewers will snap out of it and go get a beer - $12 million wasted.
Chrysler is right now running a Super Bowl social media campaign dubbed Blogger Game On Road Trip, where you can win $10,000 in prices. See also other hot Super Bowl Contests.
Just like last year, I4U News will be featuring again the Super Bowl for Geeks Guide. Of course the Super Bowl 2011 for Geeks Guide will be all about the Super Bowl Commercials and not the big game. Watch the first 2011 Super Bowl Ads now.
The Super Bowl XLV will take place in the Dallas Cowboys stadium on February 6th 2011.
For a list of the current official and rumored Super Bowl ads for 2011 check out our Super Bowl Ads 2011 Guide.
See also our Super Bowl XLV Facts and Times Guide.
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Luigi Lugmayr
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years
experience in the technology field to the ever evolving and exciting
world of gadgets. He started I4U News back in 2000 and evolved it into
vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.
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