The Black Eyed Peas (BEP) are performing tomorrow during the Super Bowl Halftime Show. Especially the band's front man will.i.am is all over the place, expanding the BEP presence beyond the half-time show. Will.i.am is directing an animated Super Bowl ad for Saleforce featuring the Baby Peas. The band also released a cool iPhone app that lets you be virtually inside the The Time (Dirty Bit) music video. The app uses augmented reality for this trick.
On top of that you can win a signed Superbowl souvenir when you use the BEP360 app during the Super Bowl halftime show. During the halftime show enter AR mode in the BEP360 app and take a photo of Baby APL with the Black Eyed Peas performing in the background on your TV. Use upload to and include your Twitter name with the submission. More details here.
The Black Eyed Peas BEP360 app sells for $0.99 on iTunes.
Watch the first 2011 Super Bowl Ads now.
The Super Bowl XLV will take place in the Dallas Cowboys stadium on Sunday, Feb. 6th 2011.
For a list of the current official and rumored Super Bowl ads for 2011 check out our Super Bowl Ads 2011 Guide.
See also our Super Bowl XLV Facts and Times Guide.