Doritos pays out $1.4 million to Consumers creating Super Bowl Commericals

Feb 7 2011, 8:32am CST | by Luigi Lugmayr

As reported earlier the Doritos Super Bowl Commercial Pug Attack ranked number one on the 2011 USA Today Admeter along with the Bud Light Dog Sitter Commercial. This means that the creator of Pug Attack gets $1 million from Doritos.

PepsiCo says that Doritos and Pepsi MAX brands last night made Super Bowl advertising history when four consumer-created ads scored within the top-ten rankings of the USA TODAY Ad Meter. This marks only the second time in history that a consumer-created ad has topped the USA TODAY Ad Meter. In addition, consumer-created Doritos ad, "House Sitting" landed the third-highest Ad Meter score, winning its creator, Tynesha Williams, $400,000. The fourth-highest Ad Meter score went to consumer-created Pepsi MAX ad, "Love Hurts," created by Brad Bosley.

Aspiring filmmaker JR Burningham and his fiancee/business partner Tess Ortbals created "Pug Attack" with little time and money. The ad features a Doritos tortilla chip-obsessed pug whose master completely underestimates the dog's ability to get a taste of its favorite snack. Tynesha Williams' "House Sitting" features a desperate house-sitter seeking to undo his damage before his friend returns home. When he discovers the intense healing powers of Doritos tortilla chips, the house-sitter magically brings to life more than he bargained for.

"We knew our fans would bring exceptional talent to this year's contest, and we're thrilled to award $1.4 million to help JR and Tynesha set off to pursue their dreams," said Rudy Wilson, vice president, marketing, Frito-Lay. "We know this is just the beginning of so much more to come in their careers."

This year marked the fifth anniversary of Crash the Super Bowl and the first time Pepsi MAX partnered with Doritos for the contest. The program attracted a record-setting number of fan submissions and generated an unprecedented level of consumer votes.

Watch the $1 million consumer generated Super Bowl commercial below.

Just like last year, I4U News features again the Super Bowl for Geeks Guide. Of course the Super Bowl 2011 for Geeks Guide will be all about the 2011 Super Bowl Commercials and not the big game. Watch the Top 10 Super Bowl Commercials of 2011 as well as the 2011 USA Today Admeter results. Find all 2011 Super Bowl Ads in our complete Super Bowl 2011 Ad Video Gallery.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.