The Making of The Black Beetle Volkswagen Super Bowl Commercial is Mind Boggling

Feb 9 2011, 8:12am CST | by Luigi Lugmayr

The Volkswagen Super Bowl Commercial "The Force" is taking most of the attention, but the second Volkswagen Super Bowl Commercial dubbed "Black Beetle" is also a masterpiece. Volkswagen has now published a Making of Video that shows how much work went into 30 seconds of the action packed bug chase. The creative team behind the Black Beetle ad actually built a real forest. The only computer generated elements in this ad are the bugs.

The aim was to create an ultra-realistic video that takes elements of car commercials and apply it to insects. I imagine the production cost for Black Beetle are close to what Volkswagen paid for the 30 second spot to FOX ($3m).

Watch the Black Beetle Making of Video below. Volkswagen also published a Making of Video of The Force.

Just like last year, I4U News features again the Super Bowl for Geeks Guide. Of course the Super Bowl 2011 for Geeks Guide will be all about the 2011 Super Bowl Commercials and not the big game. Watch the Top 10 Super Bowl Commercials of 2011 as well as the 2011 USA Today Admeter results. Find all 2011 Super Bowl Ads in our complete Super Bowl 2011 Ad Video Gallery.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.