Ford's CEO Alan Mulally will hold a keynote speech in Germany at the CeBIT 2011. Mulally was also a keynote speaker at the CES 2011 last month. Ford seriously wants to make it known that they are a gadget company too. Ford will present at the CeBIT 2011 the Sync technology with the MyFord touch driver connect technology. Ford already talked that up at CES and has it rolled out in 3 million cars in the US already.
SYNC with MyFord Touch is a voice-activated in-car connectivity platform that allows the driver to control the vehicle’s major functions through spoken commands. Sync is also offering the ability to synchronize with media and telecommunications devices – offering hands-free voice control of external business and personal communication or entertainment tools.
Ford SYNC was developed with the help of Microsoft to offer drivers the ultimate solution to the challenge of staying connected, safely, while on the move.
“I am honored that I will be sharing our Ford story at CeBIT,” Mulally said. “We committed to our customers that we will deliver best-in-class quality, fuel economy, safety, value and really smart technologies such as SYNC with MyFord Touch in every vehicle from Ford, including the all-new Ford Focus.”
Ford's keynote at CeBIT 2011 is scheduled for March 1st.
More CeBIT 2011 News.