Has your tech news site been affected by Google Panda? Help us raise awareness.
Google updated their search engine ranking algorithm in February. This update is widely known as the Panda Update and is supposed to calculate the quality of web pages. The update is unofficially supposed to dampen the ranking of content farms and scrapers. The update hit the ranking of a lot of innocent bystanders though. For some reason many of them are in the tech news sector. Other sites have been hit badly too. Today the Wall Street Journal has a report out about e-commerce sites suffering severely from Panda.
If you were hit by Google Panda you know what it means. For our readers, let me give you an example: Unrelated sites and scraper sites rank higher for snippets of our content. This is just an in your face aspect of Panda, but in the end it means our stories and reviews are not being found in Google.
I want to raise awareness that there is an issue with the current Google algorithm that treats legit sites unfairly. Google says that the Panda algorithm is constantly updated, but nothing has changed for us and others. And we have not been sitting still. We have made tons of changes in hopes of fixing whatever triggered Panda to push us to the ground. Once you are hit by Panda you stay down. For us, and I think this is true for most other tech news sites, organic search traffic is important for survival. Google is the gate keeper, despite the rise of Microsoft Bing.
I have created a Google Panda Support Group on Facebook. If you are running a tech news site and suffer from Panda, please join. Let's see if we can help each other out. Click the Like Button below or follow the link above.
The first idea is to post a list of links of "hidden gems" tech articles on our sites on a daily basis to drive traffic and raise awareness of what Google Panda is doing to tech news sites. Feel free to suggest other means of helping each other out until Google fixes Panda.