Nokia's Elop does not want to make another me-to Tablet.
Nokia needs a Tablet. Ideally one that is as successful as the iPad. Nokia CEO Stephen Elop got interviewed on Finnish TV (via Engadget) and said that are now over 200 different tablets on the marketplace, only one of them is doing really well. And, my challenge to the team is I don't wanna be the 201st tablet on the market that you can't tell from all of the others.
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Sony gave us already a preview of how the Sony S1 and S2 tablets will be different from the iPad and HoneyComb tablets. The S1 has a grip and the S2 features a folding design with two screens. Will these designs be successful or make a difference in the battle with the iPad? I doubt it. So what can Nokia do that make their tablet stand out? A tablet by definitions is mainly a big touchscreen that users need to be able to hold ergonomically. Ideally it is as thin, light, fast and lasting as possible.
It is in my opinion pointless to make a different looking tablet. The success lies in the software and in the eco system. Microsoft is now Nokia's software partner. So it is on Microsoft to come up with an iPad killing tablet software and eco system.
A new research report puts the iPad at 74% market share in the last quarter and the iPad 2 just started to sell. It is difficult to topple a market leader that defined the category, but it is possible. Nokia will not win the game though by making a six-sided tablet.
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What is your suggestion for Nokia's design team? How should a Nokia Tablet look like? What features should it have? Post them in the discussion below.