TV market about to shrink?
It is common belief that every American household has a TV. Well not quite. The New York Times features new rating numbers from Nielsen that show TV ownership is declining for the first time in 20 years.
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The TV ownership sank from 98.9% to 96.7%. Nielsen sees two reasons for the decline. The sad reason is poverty. More people cannot afford a new digital TV set or antennas. The other reason is that many Americans, especially young Americans, get their TV content on other devices like laptops.
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TV ownership is still pretty high. I don't think TV makers have to worry yet. There is nothing that beats a big screen. Watching TV shows or movies on a laptop is not that much fun. Although I catch myself watching The Daily Show on my 27-inch iMac more and more and don't bother walking over to the living room where I have a 50-inch display. TV watching has not been the same since the video conquered the web.