Apple had success in the past weeks to bring major magazine publishers on board to their controversial subscription model.
Conde Nast and Hearst are starting to offer some of their magazines on the iPad under the new subscription model. Why this is suddenly happening has now uncovered Forbes. Apparently publishers were concern most about getting the data of the subscribers. The revenue split (30/70) is not a problem. Apple is able to give publishers user data because about 50% of you agree to share your information with the publisher when you subscribe for instance to the New Yorker on the iPad.
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50% opt-in is crazy high and shows how comfortable iTunes users are with the Apple eco-system. So do not wonder about increase in unsolicited mail to your house. You just hit the little innocent Allow button on iTunes. Fun aside. What it means is that the publishers would not come on board without most users agreeing to share their contact details. Now we can enjoy iPad magazines at low subscription prices that are comparable or sometimes even better than print because of that.