M&M's Reunite M Campaign Has Spokescandies Light Up Social Networks

Posted: May 16 2011, 8:23am CDT | by , in News | Technology News


M&M's Reunite M Campaign has Spokescandies light up Social Networks

M&M offering consumers the chance to win prizes valued at over $1.5 million in the Reunite M campaign.

The M&M's Spokecandies have split up to pursue solo careers. Yellow, confused by the split, is remaining at M&M's headquarters. Yellow and M&M's offering consumers the chance to win prizes valued at over $1.5 million, including $100,000 to one individual, to show their gratitude for getting the five M&M's Characters back together.

M&M's is trying to make their candies social media celebrities. Yellow will post "feverishly" updates on Facebook to bring back his friends. Ms. Green is said to write books and tweet about pop culture. If the other M&M's are also going to tweet is not clear yet.

M&M's Reunite M Campaign will run through September 15. The offline part of the campaign has you buy select packages of M&M'S Brand Chocolate Candies and looking for all five characters under the wrapper.

The M&M's brand is already pretty successful social media. The candy brand has about 2.2million fans on Facebook.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.




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