Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News | Technology News

 

T-Mobile's Free WiFi Calling: Will it reduce customer turnover?

Can anything?

May 16 2011, 2:12pm CDT | by

T-Mobile's Free WiFi Calling: Will it reduce customer turnover?
 
 

These are not bright days at T-Mobile. The company lost 99,000 customers in Q1 2011. They are bleeding subscribers, and have been for some time. Antitrust concerns may keep the AT&T acquisition from going through. If that happens, T-Mo faces a slow death of a thousand cuts from their better-positioned opponents.

The embattled carrier has one hope: staunch the flow of customers before they lose any more market share. Since customer service is considered to be one of T-Mobile's few great strengths, it makes sense that they'd seek to improve retention by delivering a better user experience. Towards this end, the network has just announced that WiFi calling will now be free for all subscribers.

In Q1, T-Mo saw smartphone subscriber growth of 1 million users. This is a crucial market for them. Anything that could motivate more people to go in on a T-Mobile smartphone plan must be pushed. The Kineto Smart WiFi app will benefit the carrier in two ways. First, it's an attractive, free service that will encourage growth and may keep a few more customers from switching their carrier.

And second, it encourages WiFi use on smartphones. The less smartphone owners use their data, the more money T-Mobile saves. Placing a WiFi call over your phone doesn't cost T-Mobile anything. It actually saves them money. You're still paying the same amount for your account, but your cost to them goes down.

Free WiFi calling is a smart move for T-Mo to make. It won't be enough to stop their churn, but it seems like it might help. Which begs the question- is there anything T-Mobile can do to actually reverse their losses?

If those rumors of a T-Mobile iPhone 5 prove true, it would help a little. But an iPhone on every carrier leaves the carrier with the same problem they have now: Convincing customers that there is some crucial difference between T-Mobile, and the competition. Even with free WiFi calling, that's a tall order.

You Might Also Like

Updates

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.

 

 

Comments

blog comments powered by Disqus

Latest stories

Getty Images
Courteney Cox at 50: 'Friends' star dazzles in smoking-hot bikini
The adorable actress, known for her role in U.S. sitcom, "Friends," is making waves in a 50-is-the-new-21 way.
 
 
George Takei came out because of Arnold Schwarzenegger
George Takei came out because of Arnold Schwarzenegger
Legendary Star Trek actor reveals why he came out. The reason is no other than Terminator actor Arnold Schwarzenegger.
 
 
Miss America 2014 Parade to Feature First Ever 3D Printed Shoes
Miss America 2014 Parade to Feature First Ever 3D Printed Shoes
Thanks to Maggie Bridges and Georgia Tech, we will see the first 3D printed shoes on the stage of the shoe parade
 
 
Vicki Gunvalson Flirting With David Beador
Vicki Gunvalson Flirting With David Beador
The Real Housewives of Orange County star Vicki Gunvalson admitted flirting with "hot" co-star David Beador
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.