More Details about Apple's secret activities in the Apple Stores surface.
The Apple Store 10th birthday celebration appears to be the birth of a new Apple Store Upgrade. Details about the Apple Store 2.0 are shaping up. Earlier we reported that all Apple Store employees get iPad 2 tablets with a new release of Apple's RetailMe software. Now 9to5Mac got a boat load of details on what Apple Store 2.0 is all about from an unnamed source.
Apple Store 2.0 is a major project that has had the attention of Steve Jobs and Jonathan Ive according to the source. Apple Stores will get Startup Session bars for personal setup support. The paper signage next to the products found in today's Apple Store will be replaced with iPads. There will also be new "huge" displays and new sound systems in select stores.
Apple is also supposed to release a new Apple Store app with new features using location awareness. The app will know which Apple Store you just walked in. The app would ask you if you'd like to speak to a specialist. Hey, soon you will not even burp after your meal by yourself - an iPhone app will do that for you.
So it looks like the big news this weekend that has Apple retail employees working the night shift is an upgrade of the Apple Store on many levels. The rumors about a NFC payment system have died and it seems we will also see no new product.