Google is supposed to unveil Google Wallet on Thursday.
Two days ago a rumor broke that Google will be announced an NFC based mobile payment service on Thursday. Now This is my Next got a leaked information from a retailer named The Container Store talking about their participation in Google Wallet. Contactless Payment solution Google Wallet will be launching in a trail this summer.
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Google will announce more retail partners for their NFC payment system on Thursday.
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As Google is not launching Google Wallet fully, Apple still can beat them to the punch with a roll out of the anticipated Apple NFC payment system. I expect though that Apple's main draw to their NFC solution will be the ease of use and tie-in into iTunes. You already registered a credit card with Apple and you purchase apps and music all the time on your iPhone. It is a very small step to also pay your groceries on the iPhone when it gets an NFC chip. Google already has an NFC phone on the market with the Nexus S.