Apple names their new cloud services iCloud as rumored.
In the announcement of the WWDC 2011 keynote, Apple mentioned for the first time the term iCloud. iCloud is Apple’s upcoming cloud services offering. Reports about Apple using iCloud appeared last month when Apple was spotted buying the domain name iCloud from a Swedish company.
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Apple will unveil what iCloud is at the WWDC 2011. It is expected that iCloud will be comprised of mobileMe and iTunes services. It will be interesting to see how Apple is going to spin the value of moving and bundling services to the cloud. Apple has decided that cloud is a widespread enough to be understood by normal consumers. I had my doubts on that. On the one hand the term cloud is good because everybody knows what a real cloud is. It is up in the sky somewhere and there is something in it. I highly recommend listening to what Oracle CEO Larry Ellison said about cloud computing back in 2008 and 2009 to put it in a (fun) perspective. I do not think many consumers will know what the benefits and also what the risks are of using cloud services.
I am eager to see how Apple will differentiate themselves and how they would make iCloud as dominant as iTunes, or will they fail as with mobileMe. Besides iTunes I do not use any Apple service on my iPhone for instance. I use Google cloud services like Gmail and Calendar.