New startup solves problem of focusing on the wrong thing when taking a photo.
I own an Nikon D90 DSLR, but I suck at using it. I just do not have a feel for taking great pictures and focus on the right thing. My wife pretty much always complains. Now a startup called Lytro comes to the rescue. Lytro invented a new sensor that captures the so called light field, making the need to focus during the shoot a thing of the past. You take the photo and later on the computer you decide what should be in focus. You can try this amazing technology below in the embedded photo player (click on any area in the photo to bring it in focus).
The key innovation is “light field” technology, which captures all of the light rays in a scene to create interactive, living pictures. Light field innovation enables unprecedented capabilities, including the ability to focus after a picture is taken, remarkable low-light sensitivity, and 3D viewing.
Lytro will be introducing light field cameras to the consumer marketplace later this year.
Founder of Lytro Ren Ng started Lytro in 2006 and has raised $50 million in funding. Lytro was in stealth mode until yesterday. It is a big gamble to market your own cameras, but Flip has shown that it is possible to disrupt the camera market normally controlled by Nikon, Canon and their likes.
I am already sold on the Lytro, if it will be affordable and fit in my pocket. My wife will be happy with my photos - finally.
Lytro Camera is here. Starts at $399 and can be pre-ordered now.