Unless iPhone 5 is going into production right now, Apple will not be able to satisfy demand.
It is widely expected in the Apple rumor mill that the new iPhone 5 will be announced and released in September. This is only three month from now. At this point we do not have any indication from the supply chain in Asia that Apple has started production. We heard rumors that Apple is in final testing of the iPhone 5. What I am starting to see are several signs that tell me that the iPhone 5 will face an even higher demand than any other iPhone model before.
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The rise in demand will not just be in the United States, but global. Below are 5 reasons why the iPhone 5 will be very hard to find at launch and possibly for weeks after.
5 Reasons why iPhone 5 will be in Short Supply:
1) In the United States the availability of the iPhone 5 on Verizon will trigger a huge sales increase. Many Verizon customers held off on getting the "old" iPhone 4 when it got released on Verizon earlier this year. They are waiting to ditch their Android for the iPhone 5.
2) In Europe a new study from the Yankee Group says that 40% of European smartphone buyers plan to purchase an iPhone as their next phone. Only 19% plan to get an Android device.
3) China has become the 2nd largest market for app store downloads and consumers got totally nutty about Apple products. Stories like the one about a Chinese teenage girl offering up here virginity for a white iPhone 4 and the 17-year old boy selling his kidney to buy and iPad 2 are sad evidence of the steep rising demand for the iPhone and other Apple products in China.
4) Apple manages to sell cloud services in a way that consumers understand. The promised simplicity of data syncing make it a must have. Proof that the iCloud will work as advertised is still missing. We have to wait until the fall launch.
5) I am expecting a more organic shape of the iPhone 5 that will make the iPhone 5 more pleasing to hold in your hand. It will be shaped like a pillow. A new hardware design, may it be even so subtle triggers gadget envy and drives out even more potential customers.
I wish Apple would find a way to produce enough iPhone 5 devices at launch. I hate to line-up and I hate to lean on my carrier to trick them into getting me to the front of the waiting line. The reailty though is that we need to accept this if we want an iPhone 5 at or close to launch.