Monkeys already star in commercials for humans. Now "sexy" monkeys make ads for other monkeys.
The NewScientist reports about an interesting research project. Over the last weekend an ad campaign made for monkeys was presented at the Cannes Lions Festival. Keith Olwell and Elizabeth Kiehner from NYC based ad agency Proton came up with the idea after watching a TED Talk about how monkeys are able to understand money.
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The monkey ad campaign wants to proof if ads change the behavior of capuchins monkeys on which jello they prefer over time. Apparently the ad campaign uses the sex sells concept in the monkey ads that works so well with humans.
The capuchins will see now billboards hanging outside their habitat. The study is still ongoing and that is why the images of the billboards are not revealed yet. Via the NewScientist.
A couple month ago at the Super Bowl 2011, the monkey ad from CareerBuilder raised a controversy again about monkeys used in TV ads. I guess monkeys making ads for monkeys is less of an issue.