Apple on the way to a new record quarter.
When Apple revealed their Back to School Promotion for 2011, the initial reaction was not that positive. Instead of a free iPod touch with Mac purchase, students now "only" get a $100 gift card for iTunes or app Store purchases.
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AppleInsider reports that Global Equities Research analyst Trip Chowdhry issued a note saying that the Apple Back to School 2011 promotion is very effective. 80% of incoming students are apparently buying a Mac instead of a Windows PC. Considering that students get a free Xbox 360 with a Windows 7 computer purchase, this should be pretty alarming to Microsoft. Apple is just way cooler for students than a Microsoft based computer.
About the Apple Back to School Deal 2011:
When you buy a new qualifying Mac with Apple education pricing from June 16, 2011, through September 20, 2011, you’ll get a $100 Back to School Card to use on the Mac App Store, the App Store, the iTunes Store, and the iBookstore. Shop now on the Apple Store.
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Besides the apparently great performance of the Apple Back to School Promotion, the supply issue of the iPad 2 eased a bit this week. You only have to wait 3-5 business days instead of 1-2 weeks for your iPad 2 to ship when you order it online. It is still not shipping in 24h as most other Apple products do.