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LG says Samsung OLED Display Development for Smartphones and Tablet is Misguided

Jul 22 2011, 1:54pm CDT | by , in News | Technology News

LG says Samsung OLED Display Development for Smartphones and Tablet is Misguided

LG Display's CEO Kwon Young-soo questions Samsung OLED display strategy - it is kind of weird.

So here we have Samsung offering AMOLED displays in smartphones now since several years. It is actually one of the big differentiators in the market place. Today LG Display's CEO made some interesting statements about OLED displays. According to the Korea Times he said: "Samsung is misleading the market because OLED displays are not suitable in terms of picture quality, response time, energy consumption and contrast ratios for smartphones and tablets."

LG is focusing now their OLED efforts on larger screens for TV use. LG is supposed to release a 55-inch OLED TV in the 2nd half of 2012. LG is putting the Retina Display in the spotlight. LG is the supplier for the iPhone 4 to Apple and is in the process to get a deal with Apple to deliver a Retina display for the iPad 3. Still, the OLED arguments do not make sense to me as Samsung clearly succeeds with small sized OLED displays right now on the market.

It is of course possible that next generation LCD based display technology will continue to offer more advantages than OLED, but I guess Samsung will argue against it. In the meantime Samsung is set to sell millions of the new Samsung Galaxy S2 featuring a 4.3-inch AMOLED display.

LG and Samsung also butt heads in the 3D TV arena. LG favors polarizer glasses based 3D TVs and Samsung continues to focus on Shutter glasses based 3D TVs.

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