This week some rumor flared up about a CEO search to replace Steve Jobs.
We did not cover that rumor as it is not going to happen like that. Steve Jobs is on medical leave right now. Apple is despite his absence hitting one success after the other. John Gruber at Daring Fireball posted a compelling story about the Steve Jobs replacement discussion that arrives at the conclusion: "The obvious structure for a post-Jobs Apple is simply Apple as we know it, without Steve Jobs".
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Tim Cook will assume the role of CEO and the product decisions are led by Scott Forstall (iOS), Jonathan Ive (Hardware Design) and Phil Schiller (Marketing / Mac). Clearly Steve Jobs has added unbelievable value to Apple and made it what it is today. He also relies on his team to get this done though. These guys have now worked with Jobs long enough to carry on and they already are.
Read this story on Daring Fireball if you think the Steve Jobs replacement is a big deal. It is not.