The 3DS sales are behind expectations. Nintendo reacts with an unprecedented price-cut for a new console.
Today Nintendo announced a dramatic price-cut of the 3DS. Earlier we reported that the 3DS price in Japan will be slashed by 40%. Now Nintendo also announced the same price-cut in the United States. Starting August 12 the 3DS will sell for only $169.99 instead of $249.99. This price is only $20 more than the Nintendo DSi sells for. This should do the trick and get Nintendo DS buyers to pick the new 3DS. For $20 you get glasses-free 3D on top of the DSi functionality.
The first 830,000 3DS customers in the US that paid the higher price will get 20 free downloadable games. Nintendo calls these early adopters "Nintendo 3DS Ambassadors."
These free games are available to anyone who owns a Nintendo 3DS system and uses a wireless broadband Internet signal to connect to the Nintendo eShop at least once before 11:59 p.m. Eastern time on Aug. 11. These users will automatically be registered in the Nintendo 3DS Ambassador program.
The program contains two elements:
- Starting Sept. 1, Nintendo 3DS Ambassadors will be able to download 10 NES Virtual Console™ games at no charge and before they are available in the Nintendo eShop to the general public. These games, including Super Mario Bros.™, Donkey Kong Jr., Balloon Fight, Ice Climber and The Legend of Zelda, are slated to become paid downloadable games, but Ambassadors get them early for free. Once the paid versions of the games are posted to the Nintendo eShop later in the year, the updated versions will be available to Ambassadors for download at no cost.
- By the end of 2011, Nintendo will provide Ambassadors with 10 Game Boy Advance Virtual Console games. These include games like Yoshi’s Island: Super Mario Advance 3, Mario Kart: Super Circuit, Metroid™ Fusion, WarioWare™, Inc.: Mega Microgame$ and Mario vs. Donkey Kong™. These games will be available exclusively to Ambassadors, and Nintendo currently has no plans to make these 10 games available to the general public on the Nintendo 3DS in the future.
Nintendo also emphasized today that there will be strong 3DS game line-up this holiday season. Star Fox 64 3D arrives on Sept. 9, followed by Super Mario 3D Land in November, Mario Kart 7 in December and Kid Icarus: Uprising during the holiday season.
What it means for you is to wait until August 12 with your 3DS purchase to benefit from the great new low price. The Nintendo 3DS is available on Amazon.