Analyst says Apple has already deals in place to offer a streaming video service.
I so hope that this is true. According to Business Insider, analyst Peter Misek of Jefferies says that Apple has already the deals in place with the movie studios and TV networks to offer a video streaming service on iCloud. The service would be similar to what Netflix and others offer with their subscription based video services. In my mind Apple needs to absolutely do this to take iTunes to the next level in the movie and TV show segment.
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iTunes works fine for music, but using it for movies and TV shows is disappointing. The offering is segmented, not complete and often very costly. For instance if you would want to watch RIO The Movie now on iTunes you have to buy it for $14.99. That is just lame. A robust subscription based streaming service that include all relevant movies and TV shows is what is needed.