According to an analyst Apple only would release a lower-end iPhone if it is an innovative, category-killer experience.
Rumors of a low-cost or simplified iPhone 4S are circulating since a while. So far the expectations are set that a new lower-cost iPhone would not bring anything new to the table besides being cheaper. The iPhone 5 is regarded as the new premium iPhone packed with new features (iPhone 5 Spec Sheet). Now Mike Abramsky from RBC Capital Markets adds a new twist. According to AppleInsider Abramsky sat down with Apple's COO Tim Cook and Apple CFO Peter Oppenheimer. On of his take aways was that Apple would only launch a lower-end iPhone if it was an innovative, category-killer experience. Well, say hallo to the iPhone nano.
The rumors about a tiny iPhone have been around since the first iPhone was released. If Apple thinks an iPhone nano could work it would be a category-killer and be innovative.