According to the latest Nielsen data US smartphone penetration is at 40%. 60% roll still with feature phones.
Nielsen published mobile phone market report based on July data. Smartphones have now 40% over all market share. This means Apple and the Android camp have still a huge market to conquer. Nielsen also surveyed what these feature phone users plan to buy. Among those who say they are likely to get a new smartphone in the next year, approximately one third say they want their next smartphone to be an iPhone and one third say they want an Android device.
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In the smartphone market share battle Android is still ahead with 40% followed by Apple iPhone with 28%. Basically nothing much changed. I am really excited for the market share distribution after the fall. Will Apple succeed with their iCloud, iOS 5 and iPhone 5 assault or can Google counter Apple huge release with Ice Cream Sandwich and Nexus Prime?