The Doritos Crash the Super Bowl 2012 is open for submissions.
The Doritos Super Bowl Ads have been made by consumers in the past years. Some of these ads made it into the top rankings of the USA Today Admeter, which meant up to $1 million for the creators. For the Super Bowl 2012, Doritos has come up with a great new idea. As in the past consumers can create and submit a Doritos Super Bowl ad. Doritos also hired The Lonely Island production company run by the comedians Andy Samberg, Jorma Taccone and Akiva Schaffer. Lonely Island will also produce a Doritos Super Bowl commercial that will be broadcasted along with the best consumer created ads.
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The price this year is again $1 million in case the user created Super Bowl ad hits #1 on the USA Today Admeter. On top of that the winner gets a chance to work on a future project with The Lonely Island.
I am already excited about the Super Bowl ad the comedians will come up with for Doritos. If you are the creative type then check out the details on how to submit a Doritos Super Bowl ad at the Doritos Crash the Super Bowl site. For inspiration watch all Super Bowl 2011 Ads.
The Super Bowl 2012 will take place February 5, 2012 in Indianapolis.