Sears and Kmart will offer mobile shops these Holiday season at airports, malls, movie theaters and bus shelters around the country. You can use your smarpthone to make your last minute Holiday toy shopping.
Sears and Kmart will use new mobile shopping walls to reach even more customers these holiday season. You do not go to a Sears store? You never have been to the Sears Online Store? No problem. Sears is placing mobile shopping walls at airports, malls, movie theaters and bus shelters around the country. The mobile shopping walls, which feature top toys from Sears and Kmart, provide Quick Response (QR) codes for each item so that you can make purchases directly from your smartphones.
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"With the hectic holiday season, we know how important it is to make shopping as convenient as possible, which is why we are bringing the Sears and Kmart shopping experience to places that correspond with our customers' everyday routines," said Hugo Malan, SVP and president, Fitness, Sporting Goods and Toys. "As more shoppers head online to do their holiday shopping, consumers are now able to be more productive during their wait time. For example, customers can literally do all their holiday toy shopping while they wait for the bus or a delayed flight home."
This is a pretty cool idea from Sears. Using mobile phones and QR codes make it even exciting experience for geeks. The company did not reveal how many mobile shopping walls the are deploying this Holiday season.
The Sears Toy Shop mobile walls are available in select malls across the country from the New York area (Galleria White Plains) to Dallas (Northeast Mall). The Kmart Fab 15 walls will also be accessible in movie theater lobbies in major markets, such as Boston and Los Angeles. Additionally, shoppers can find the Sears and Kmart mobile walls in airports in Chicago, Dallas, Denver and Puerto Rico, and at bus shelters nationwide, so that customers can transform their wait time into productive time.
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