No more spending the night on the parking lot in a tent. Best Buy is opening midnight as many other retailers this Black Friday.
Best Buy announced today to open on midnight after Thanksgiving their stores for the Black Friday 2011 Sale. Best Buy is one of the major Black Friday stores where people have been camping out at the parking lot to get a spot in the front of the line. This year you can leave your tent at home.
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Additionally Best Buy says that in more than 20 key markets, they also will host a major cinematic event at its stores at 9 p.m. local time, details of which will be announced in coming days.
"At Best Buy, we're focused on creating an unparalleled shopping experience for our customers," said Barry Judge, Best Buy's executive vice president and chief marketing officer. "Black Friday is just the beginning. This commitment will come to life throughout the holiday season in a variety of offers and initiatives that give customers great values and the most convenient ways to shop for everyone on their list."
Besides Best Buy, Target and Macy's changed to a midnight Black Friday opening this year. Walmart has anyway open between Thanksgiving and Black Friday and ToysRUs starts their Black Friday sales in stores already at 10pm Thanksgiving Day. As I reported here, this does not change that Black Friday 2011 online sales start already as early as midnight Thanksgiving Day.
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Best Buy will launch today a 2-Day early Black Friday Sale.