Target's web site is seen at risk to crumble under Black Friday traffic.
Target has made the transition from Amazon's AWS to a home grown setup. The new platform still has stability issues under heavy load as recent as September. We reported about that back in early November on Black Friday Countdown. Today CNet put out a report that put the attention on the Target website again. Will the Target site be ready for the expected 152 million Black Friday shoppers next week? I guess we will find out on Thanksgiving Day when almost all stores launch their online Black Friday sales.
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Target is featuring several big Black Friday deals in the leaked Target Black Friday 2011 Ad. The highlight is the $298 46-inch Westinghouse full HD TV. The Target Black Friday Ad will definitely draw big crowds to Target.com.
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Target has announced better than expected 3rd quarter profits this week. The outlook for the crucial fourth quarter is also positive. The only issue they have is with slow toy sales. According to Reuters Target blames the new Walmart Layaway program that Walmart brought back this year.