Amazon is selling the Apple TV for $89.99 that is 9% savings and probably the lowest price you will see for the Apple TV this season. The Best Buy Black Friday 2011 Ad has the Apple TV advertised for the same price. Amazon is yet again matching advertised prices of their competitors. I just checked and the reason this Apple TV Black Friday deal is already available today is that Best Buy is also offering the Apple TV for $89.99 right now online.
Shop for more 2011 Black Friday Deals.