ESRB Begins Rating Mobile Games

Posted: Nov 29 2011, 5:54pm CST | by , in News | Gaming


ESRB Begins Rating Mobile Games

But not those on the iPhone or Android

The Entertainment Software Rating Board (ESRB), best known for its ratings like "E for Everyone" and "T for Teen," will start rating mobile games as well, in a slightly different fashion.

But the victory for the regulatory board won't go too far because Google and Apple have decided not to participate in the new program.

ESRB finally offers mobile ratings, without Android, iPhoneThat leaves only Windows Phone as a major smartphone platform that will participate. Microsoft, of course, has an existing partnership with the ESRB because of the Xbox brand but Google and Apple have no ties to the board whatsoever.

The mobile ratings will also be used by non-smart phones whose content is more closely curated by the carriers. Every major carrier - AT&T, Verizon, T-Mobile, and Sprint - has signed on. US Ceullular is also part of the new program.

The rating process will work differently from ESRB's traditional procedure. Instead of sending in video game footage for the rating group to evaluate, mobile app makers will fill out an online questionnaire about the level of violence, sex, drugs, alcohol, tobacco, foul language, and other content in the app. The rating will be issued instantly based on the answers provided in the questionnaire.

The ESRB will then test mobile apps after they're released to ensure the questionnaire was completed properly.

The group is already doing a similar process for downloadable games on the PS3, Xbox 360, Wii, and PC. The only titles subject to the ESRB's more intense scrutiny are the traditional packaged/retail games, which used to dominate the market.

The ESRB operated with power because console makers and retailers refused to accept games from publishers that didn't get an ESRB rating. Today, though, while those sanctions remain in place, there are far more avenues for games to be distributed. The ESRB has lost much of its stature as a result.

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The Author

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at




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