Coremetrics Offers Black Friday and Cyber Monday Metrics

We talked a lot about some of the killer deals you could get on Black Friday and Cyber Monday around here. A company called Coremetrics has now offered up some details on the product purchased on the two busy shopping days and an indication of how sales in 2011 stacked up to 2010 and 2009. Except for a big spike early in the morning in 2009, sales this year were higher almost hour for hour compared to the two previous years.

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According to the company, the mobile devices that were the most popular were the iPhone and iPad making up almost 14.3% of all Black Friday online retail traffic. Overall sales on Black Friday were up 24.3% compared to last year. Mobile traffic for shopping on BF was up 14.3%. Mobile device sales were up 9.8%.

Mobile shopping was the clear domain of Apple this year with the iPhone and iPad number one and two for mobile devices purchased. Android devices were third in the purchased list. Shoppers also used social networks with Facebook grabbing 75% of the shopping traffic that originated for social networks. Sales were also up a lot on Cyber Monday with 2011 clearly more successful overall than 2010 and 2009.

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