The smartphone is in the pocket of so many people around the country today that you can go anywhere and be guaranteed to see someone shooting photos or video with a smartphone. The smartphone is becoming such a common photographic tool that is impacting the sales of point and shoot cameras. That isn't something the camera industry is feeling good about.
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NPD has some new data it has offered and the data shows that in the US for the first 11 months of the year the smartphone was used to capture 27% of the photos taken. That is up from 17% last year. While the smartphone is being used more, the pint and shoot is seeing use decline.
The report showed that 44% of photos were taken with a stand-alone camera. A reduction in use means less cameras sold and less money for the camera industry. The point and shoot market is down 17% in unit shipped and 18% in revenue in 2011.