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Apple Had More Online Holiday Shoppers than Walmart

Dec 23 2011, 1:25pm CST | by , in News | Apple

Apple Had More Online Holiday Shoppers than Walmart
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Apple does very well online

So far this year online holiday sales online have been really big. In fact, Apple racked up more holiday traffic to its website than Walmart did. This is no surprise given that the iPhone, iPad 2 and other products it sells are among the most popular gear in the tech world.

The real secret that helped Apple to win was iTunes. The iTunes digital store accounted for 30% of the visitors Apple received last month. The total number of visitors Apple saw come through its digital store and website totaled 79 million in the US alone.

That was as many visitors as the New York Times' website. Overall ecommerce sales around the web are up by 15% this year according to analysts with digital content sales at about twice that amount. Apple was the 13th most visited website in the US for November putting it above eBay and Walmart. Amazon was the biggest though at the fifth spot.

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