Rovio isn't worried about piracy
I really like Angry Birds videogame; it is one of my favorite mobile video games of all time. The more I hear developer Rovio talk, the more I wish other developers and industry associations such as the RIAA would take a page from Rovio's book when it comes to piracy. While the RIAA sues willy-nilly with very little proof that people actually pirated music while Rovio sits back and ignores the bulk of the piracy centering on Angry Birds.
Rovio CEO says that pursuing pirates in court is mostly futile and that Rovio will not pursue pirates in court, except in specific circumstances. The specific circumstances include when products are being sold illegitimately that are ripping off fans of the Angry Birds game or when the products could cause direct harm to the Angry Birds franchise.
Rovio says that there's a lot of piracy of physical goods relating to Angry Birds, especially in Asia. Presumably, Rovio is talking about things like stuffed animals, cases for mobile phones, and shirts that are not licensed. However, at the end of the day Rovio says products such as those actually help bring in business by getting people to buy the game.