Apple's iOS smartphone marketshare might be larger than Android in the past quarter. NPD report says otherwise.
There is no bullet proof way to tell who is ahead in the smartphone OS war. We see reports from companies that use traffic data to pin point the marketshares. Others use survey data and then there are numbers released in financial documents from carriers. Right now the NPD sales report is at odds with the sales numbers found in the quarterly earnings reports of the major US carriers.
According to NPD Android holds a 61% marketshare in Q1 of 2012 and iOS is second with 29%. According to the carrier numbers the iPhone is more around 50% according to BusinessInsider.
From a subjective perspective I think Android and the iPhone are pretty much on the same level in terms of market share right now in the US. The iPhone 5 has though the potential to change that, if it is really a dramatic new device.
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