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Apple leads Millward Brown’s 2012 BrandZ Top 100

May 22 2012, 2:04am CDT | by , in News | Technology News

Apple leads Millward Brown’s 2012 BrandZ Top 100

#1 Brand Apple Grows 19% to $182.9 Billion While IBM Eases Past Google to Take #2 spot and the first African brand enters ranking.

 Millward Brown released their Top 100 Brand ranking for 2012. The world's biggest brands have continued to grow in value during the current economic uncertainty, according to WPP company Millward Brown's annual BrandZTop 100 Most Valuable Global Brands study. The top brand for the second year, Apple, rose 19% in value and is now worth $182.9 billion. IBM grew 15% in value to $115.9 billion and overtook Google, which dropped to third place in the ranking and is now worth $107.8 billion. In advance of its IPO, eight year old Facebook rose 74% in value, making it the fastest brand value riser in the ranking. Worth $33.2 billion the social network moved up to No.19 from No.35.

The study, commissioned by WPP and conducted by Millward Brown Optimor and now in its seventh year, identifies and ranks the world’s most valuable brands by their dollar value, an analysis based on financial data, market intelligence and consumer measures of brand equity.

The 2012 BrandZ Top 100 Most Valuable Global Brands ranking demonstrates the power of strong brands as both a driver of new business growth and a critical support in hard times. Between 2006 and 2012, the total value of the BrandZ Top 100 rose 66% and is now worth $2.4 trillion.

“Brands are an insurance policy for businesses,” said Eileen Campbell, Global CEO of brand research company Millward Brown. “Despite a prolonged period of economic stress, political uncertainty and natural disasters that buffeted brands across many categories, the value of the world’s leading brands keeps rising across many categories, sustaining and nurturing businesses.”

Top 10 Brands of the BrandZ Top 100:

  1. Apple
  2. IBM
  3. Google
  4. McDonald's
  5. Microsoft
  6. Coca-Cola
  7. Marlboro
  8. AT&T
  9. Verizon
  10. China Mobile

See the full list here.

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