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Android and iOS own 80% of Smartphone Market

May 24 2012, 7:58am CDT | by , in News | Android

Android and iOS own 80% of Smartphone Market

According to the IDC Worldwide Quarterly Mobile Phone Tracker, the mobile operating systems held shares of 59.0% and 23.0% respectively of the 152.3 million smartphones shipped in 1Q12

Microsoft has its work cut out. Google and Apple own the smartphone OS market with 80%. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, the mobile operating systems held shares of 59.0% and 23.0% respectively of the 152.3 million smartphones shipped in 1Q12.

During the first quarter of 2011, the two operating systems held a combined share of 54.4%. The share gains mean that Android and iOS have successfully distanced themselves from previous market leaders Symbian and BlackBerry, as well as Linux and Windows Phone 7/Windows Mobile.

"The popularity of Android and iOS stems from a combination of factors that the competition has struggled to keep up with," said Ramon Llamas, senior research analyst with IDC's Mobile Phone Technology and Trends program. "Neither Android nor iOS were the first to market with some of these features, but the way they made the smartphone experience intuitive and seamless has quickly earned a massive following."

"In order for operating system challengers to gain share, their creators and hardware partners need to secure developer loyalty," said Kevin Restivo, senior research analyst with IDC's Worldwide Mobile Phone Tracker program. "This is true because developer intentions or enthusiasm for a particular operating system is typically a leading indicator of hardware sales success."

Windows Phone OS is at 2.2% market share ad only grew by 33% in the past year. Apple's iOS increased by over 88% and Android by even 145%.

More details on IDC.

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